Making the most of Instagram stories
Instagram stories have been the highlight for a few months now. When Instagram came out with that new feature, many resisted because it was a rip off of snapchat. I really wanted to stand by Snapchat and just ignore the Instagram stories, but I couldn't! The appeal of them was too strong and my audience is much bigger on Instagram. The thing I like the most in the Insta stories is the option to see who exactly is viewing the stories and seeing their interests and profiles. A few features have been added a few weeks ago such as the location and the hashtags. Those two have really helped me reach to more people that I thought I was losing!
I found five useful ways for using Instagram stories and I thought you might make a use of them too!
1- Post something on your story at least once a day
With the very annoying algorithm of Instagram that makes you see only the people and the posts it thinks you are interested in, I stopped seeing many posts from the 850 people I follow. When the stories pop up on the top of the page, I remember those people exist. I see the stories of people I haven't seen in my feeds in ages, which is good because then I click on their profiles and find that I haven't even seen their last 10 photos! My insta story views are significantly higher than my post likes. The most likes I have been getting lately on my travel instagram is 150, but my story views reach to over 400, which is massive to me!
Ps. Don't over share though. The more stories you have, the more people you will loose.
2- Make it interesting
The Instagram stories need a little more thought unlike snapchat. Some avid instagrammers even go to the lengths of editing videos with an editing software such as Premier pro to create a much more engaging story. You can certainly do that, but you can also be interesting without spending too much time on there. I especially love the Boomerang option! It only needs a slight movement and it gives more life. I generally prefer sharing videos on insta stories and keep the good photos for the feed. Another thing people seem to enjoy is process! My art instagram gets so much love when I share a process for a new piece of art. I also get more views and engagement out of that.
3- Add a location
One of the coolest, newest things about the Instagram stories is the public story based on a location. All you have to do is to take a photo or a video then add the location and Instagram will automatically add you to the public story. I am not sure what's the reasoning behind who gets shown or not, but it's really cool when it happens. I got 100 views once from a specific London location. This also means that your story will show up (for 24 hours) when someone is searching the chosen location.
4- Add a hashtag
A hashtag is the key to be found on Instagram and I am so excited that Instagram has added this to the story features. I have been using relevant popular tags and it's been working. For example, I used #Ramadan2017 a few times this month since I know many people are looking it up. I got a good amount of views just out of adding that. Instagram tells you how many views you are getting from a specific location or a hashtag. Worth adding for sure!
5- Call to action
This is what makes your story shift from an individual's point of view to an engaging story. Talk to your viewers. Don't only give them orders to check links, but also attempt to have a conversation. Ask about their days, favourite activities and recommendation. It's fun to see what people have to say and it gives you a more personal view of your followers and their interests. I posted once asking people if they are interested in visiting unusual locations like Uzbekistan and after few minutes I got five responses from people who were intrigued. Not many, but it's still something!