A Walk in Chelsea
Happy Thursday everyone! Hope you are indoors avoiding all the rain and the wind. Although, it's getting better today compared to the super rainy weekend we had! Why can't all weekends in London be like the week before? where the weather was gorgeous with sun and lots of flowers, especially in Chelsea! It was the annual RHS flower show. Unfortunately, I couldn't attend the actual show but when I looked it on instagram, I was wowed by the pix. Thankfully, the whole town filled with bright flowers and most shops and stores supported the show with their own floral arrangement in the windows. I got to see something at least.
This post is a photographic walk around with an interior design lesson on how to style/design retail shop fronts with all sorts of different arrangements, enjoy!
Floral festivities started from Sloane Square underground station
The square was so bright and colourful with flower banners
These were my favourite thing in the whole of Chelsea! They are so perfect for London. The true execution of London's weather coz it will be blooming and raining all at once
First shop I came across was Boss and they had a somewhat dramatic window with a jungle like trees with sand covering the floor
John Lewis -Peter Jones- had a stylish addition to their window with a big dress made of flowers.
Links choice of florals was sculptural and it felt like the whole store is wrapped with a ribbon made of fresh roses to make the perfect gift. A design that runs the imagination.
Cath kidstone has a very summary window with beach balls, flowers and their products. They played the flower card right because they worked their items into it in a coherent way
I can't remember this store's name, but I loved their idea of a colour tube that came up with plants and flowers with one squeeze. What was cool as well is this arrangement was right at the entrance and not covered with glass to give the shoppers a closer range and makes that display feel more attractive.
Geox incorporated their bright shoes with flowers! super fun.
Pandora had a very dreamy design with an arrangement that start from the entrance and extend to envelope the rest of the store especially near windows. The choice of colour purple added a romantic feel and the white bird cages with the big branches fitted right in and made it feel like a fairy tale and that's exactly how you are supposed to feel when buying jewellery
The inside of the store
Muji stayed true to their style with orgaimi flowers. Very simple and no fuss like their brand op
M&S had to do big, bright & stylish! I liked how they used circle to arrange the flowers.
Anthropologie has their unique style with big paper flowers. I just love everything they do hands down.
Cartier as stylish as ever with a very minimal touches.
What I love about Chelsea is all the tiny flower shops all over the street. They bring so much colour and life to the neighbourhood.
I kept walking towards Kensington around the furniture and art galleries and this one was the most striking! It extended to the pavement.
Too bad most of the flower arrangement were taken down now, but it was good while it lasted!